GOCO conducts comprehensive Market Research & Feasibility Studies identifying the relevant market factors and the competitor landscape to assess the best way to approach each project and develop the commensurate branding and marketing strategies to maximize each project’s ROI.

Studies include:

• Market Condition
• Competitive Set
• Site Analysis
• Business Plan Development
• Financial Forecasting & Feasibility
• Area Program

Unique, original, and creative hotel and spa brands are becoming an increasingly essential component to success around the world. GOCO, a developer and consultant that thrives on creating innovative concepts and designs, was one of the first to foresee that the era of traditionalist luxury is irreversibly changing. Today, both clients and consumers expect the unexpected. It takes an ingenious team of experts to bring this to reality, and GOCO is such a team.

GOCO’s design and technical services solutions include:

• Architecture/interior design
• Engineering systems
• Construction requirements
• Operational procedures and requirements

To ensure successful and sustainable projects, GOCO will, throughout the pre and post-opening stages, establish clear guidelines and procedures that can be easily implemented and yield maximum results.

GOCO’s pre- and post-opening assistance solutions include:

• Development of pre-opening budget, working capital, and finance procedures
• Recruitment, hiring, and training of all employees
• Development of revenue management, sales, and marketing procedures
• Development of IT specifications
• Management & operations

GOCO combines experienced corporate-level leadership with an outstanding field presence to continually re-energize the business and deliver the consistent results owners expect. Our experienced operations division provides key support and direction for every aspect of hotel or spa management, providing the very best staffing, training, and overall operations.

Hotel and spa management services include:

• Accurate and sustainable market positioning
• Business planning
• Revenue management, sales, marketing, and distribution solutions
• Quality control procedures and guest satisfaction evaluations
• Human resources procedures
• Monthly, quarterly, and annual performance reports

GOCO’s training programs are tailored specifically to the spa and hospitality industry, spanning across a wide range of topics including:

• Induction to spa and hospitality operations
• Marketing, branding, public relations, and customer relationship management
• Spa and hotel financial components, revenue and expenses drivers, ratio analysis, and principles of accounting and finance responsibilities
• Appropriate management techniques in spa and hotel environments

The team responsible for the day-to-day operations of a spa or hotel is one of the most important elements of its success. GOCO provides assistance in screening, interviewing, recruiting, and training new team members to ensure the right talents are correctly recognized, utilized, and developed.

GOCO’s recruitment services include:

• Executive Search
• Spa Director Search
• Spa Team Member Search
• Job Descriptions
• Compensation Negotiation